A Day in the Life: Working at Range Marketing in Buffalo
Have you ever wondered what it’s like to work at a thriving SEO and web development agency? As a team member at Range Marketing, a leading digital marketing agency in Buffalo, NY, I’m excited to share what a typical day looks like for those of us helping businesses improve their online presence.
Morning: Coffee and Keywords
The day starts around 8:30 AM. Buffalo winters might be harsh, but our office atmosphere is always warm and welcoming. After grabbing coffee from our break room, the first order of business is checking client dashboards and analytics reports.
Working with over 400 clients across diverse industries—from home improvement contractors to cannabis dispensaries—means no two days are ever the same. This morning, I’m reviewing keyword performance for three clients who have seen significant traffic improvements since implementing our SEO strategies last quarter.
Mid-Morning: Strategy Session
By 10:00 AM, our team gathers for our daily huddle. With specialists in web design, development, SEO, and content creation all under one roof, collaboration is key to our success. Today’s agenda includes:
- Reviewing a new website design for a local restaurant
- Discussing algorithm updates that might affect our home improvement clients
- Planning content strategies for our cannabis industry clients (navigating those regulations requires special expertise!)
Lunchtime: Recharge and Research
Buffalo has an amazing food scene, and our office’s downtown location gives us plenty of options. Today, a few of us grab quick lunches and use the break to discuss industry trends. The conversation centers around Core Web Vitals and how we can further optimize our clients’ sites for better performance.
Early Afternoon: Client Work
The afternoon is typically dedicated to focused work. Today, I’m working on:
- Performing on-page optimization for a roofing contractor’s website
- Developing a local SEO strategy for a new dental practice
- Analyzing competitors for a cannabis client entering a newly legalized market
What makes Range Marketing unique is our commitment to customized solutions. We don’t believe in cookie-cutter approaches, especially when dealing with such diverse industries. Each client gets strategies tailored to their specific market challenges.
Late Afternoon: Client Communications
Communication is crucial in our industry. The last part of my day involves:
- Sending progress reports to clients
- Scheduling calls for tomorrow
- Responding to any urgent optimization requests
Managing over 400 client relationships requires excellent organization and responsiveness. Our project management system helps keep everything on track, ensuring no detail falls through the cracks.
Before Heading Home
Before wrapping up around 5:30 PM, I update my task list for tomorrow and check in with colleagues working on shared projects. There’s a sense of satisfaction seeing the tangible results our work produces—higher rankings, increased traffic, and ultimately, more business for our clients.
What Makes Working at Range Marketing Special
Being part of a team that helps businesses across Buffalo and beyond establish their digital presence is incredibly rewarding. Whether we’re designing a stunning website for a local boutique or implementing complex SEO strategies for multi-location businesses, we’re making a real difference in our clients’ success.
The digital marketing landscape is always evolving, and that’s what makes this career so exciting. Tomorrow will bring new challenges, different projects, and fresh opportunities to help our diverse client roster succeed online.